Categories
LinkedIn LinkedIn Profile

Tell the relevant stories thru your LinkedIn Profile

A LinkedIn Profile has numerous predefined areas for us to populate with information that tells our target audience who we are, what we have done, and what we do today.

However, not everything we have done or do easily fits into these predefined sections of LinkedIn Profile.

Here are a few examples to consider:

  • Tutoring – often we think of this as a form of education. But sometimes this could be  work. If you tutored someone else for more than a week or two, maybe you want add it as an experience entry. Include the improvement the person you tutored achieved from their work with you. This could be seen as a training skill to some business owners and hiring managers.
  • Family Home Care – I hear of this as a distraction to many from the typical career achievements. However, this could be an experience entry where you show your project management skills, budgeting, time management, mentoring, organization skills, etc. Look deeply into the work did and think beyond family home care.
  • At Home Schooling –  Many of those who have provided this service their students did not look at it much beyond the title.  Again, consider PM skills, organization, training, mentoring, scheduling, etc. etc.
  • Running a ‘Side Hustle’ or at home business – I know lots of people who have Ebay, Etsy, Facebook Market Place, Craigs List, small sign businesses, niche photography businesses, even people who purchase abandoned storage units and resell the contents. The skills used to do these jobs can be very useful to hiring managers, if you can present the skills you used and developed while doing this work.

When looking at your experiences consider, what skills did you use in these experiences?

Often you have to dig deep and look at the experiences differently than you are inclined to do.

All of the experiences we have play a role in our professional development in ways we never imagined. Tell these stories on your LinkedIn Profile, where relevant and useful to build your brand.

  • Look at your volunteer activities in different ways.
  • Look at the courses you have taken over the years, in different ways.
  • Do the same for your overall education experiences, publications you have written, certifications you have achieved, the people you have worked with, and on, and on.

Being able to tell the relevant stories as best as you can often positions you as a better resource or candidate than the others.

/Teddy

Categories
LinkedIn

Better ways to use Cold Messaging on LinkedIn

The debate about cold calling wages on.

Many feel it’s a powerful way to build a book of business.

Many feel it’s a total waste of time.

I feel cold calling is like the old-fashioned chalkboard. We can still use it, but why would you since now we have whiteboards and even better, we have smartboards.

I refuse to use a chalkboard, except if I want to show my Grandkids what they are. I like whiteboards and even have one in my office. I use it now and then when I am thinking ‘out loud’. I love smartboards and use them when I have the need. I even use a smartboard app now and then when I am in a strategic conversation with a client or even with myself. Again, I don’t have a chalkboard.

Back to cold-calling. I refuse to cold call. Now, I have done my fair share of cold calling. Way back in the day. I had long lists of names, companies, and phone numbers. Eventually, we added email addresses to these lists. I was fairly successful in cold calling and cold emailing.

Today, I have better systems, technologies, and processes that help me to be more effective in reaching out to people who did not know me.

BTW, in my opinion, and for the sake of this article, cold calling as it’s called, does not include the use of these systems, tools, or processes. The moment you touch someone and they know you touched them, it’s no longer cold-calling.

Back to my processes

I have found that using numerous digital & human touches provides the best results for contacting, connecting with, and most importantly, getting into a conversation with a prospect.

Here is the YouTube video where I discuss my touchpoints prior to cold messaging on LinkedIn.

Read the touchpoints I use to make messaging to people who did not know me on LinkedIn:

  1. I review the LinkedIn Profile of the LinkedIn Member to find relevance and any substantial relationship between the two of us.
  2. I review their LinkedIn Profile, content, and engagement to find evidence they are active enough on LinkedIn to justify any further engagement or messaging thru LinkedIn.
  3. If they are using LinkedIn regularly, I review their activity to discover any content I can engage on with them. I make my comment relevant to their post and I tag them to ensure they are notified I joined the conversation.
    If they are not active on LinkedIn, I move on to another LinkedIn Member or I continue seeking ways to engage with this LinkedIn Member outside of LinkedIn.
  4. If I want to connect, I will then send a LinkedIn Invite referencing the content, any substantial relevance between us and I will use the words, “Please join me on LinkedIn.”
    If I only want to message them on LinkedIn, I will use an InMail credit. I will start the conversation with something about the content, I’ll point out any substantial relevance and then I’ll let them know the reason I want to talk with them. It will never be an invite to a sales pitch. Typically I am seeking insights or knowledge I hope they have or know someone who does have.

LinkedIn is a human-to-human social engagement site. It is not a replacement for email for cold messaging.

BTW – I have built a Quora Space focused on getting you the answers to your LinkedIn questions faster. If you want access to me for all of your LinkedIn questions, please join my Quora Space – Master LinkedIn as a Business Tool

/Teddy

Categories
Webinar

2021 Webinar Series

Begin getting serious using LinkedIn as a Business Tool on February 9, 2021.

Each month I will host a 1-hour session where we introduce sales professionals, sales leaders, business owners, and executives to the real power of being serious using LinkedIn as a Business Tool.

We will discuss:

  1. Why sales professionals should use LinkedIn as a Business Tool.
  2. The top LinkedIn KPIs and what actions can improve them and your business success.
  3. Why it’s important to focus on your target audience and their influencers.
  4. The real power of Social Conversations regarding your professional brand.
  5. How Social Research (prospecting) can amplify sales efforts.
  6. The importance of Social Listening to the right audience.

These sessions are for people who want to begin using LinkedIn as a Business Tool with purpose focused on their business goals.

We will host a session at 9:00 AM and 4:00 PM EST on the second Tuesday of each month in 2021.

Register on Eventbrite today to get your ticket.

If you have any questions about the event, please don’t hesitate to contact me – 336-283-6121 or email webinars@burrissconsulting.com

Categories
LinkedIn LinkedIn Network Sales Navigator

Organic vs Influenced Referrals

We all want referrals.

We spent countless hours networking in real life in the hopes more people will get to know us and what we do and will refer us to others.

We invest time on social networking, sharing, and engaging on LinkedIn with the same hope, someone will see us and our content and refer us to others.

Doing these steps routinely can create what I call organic referrals.
However, organic referrals alone are never enough.

However, we need to execute another process – Creating Influenced referrals.

Influenced referrals are purposefully asking the influencers of our target audience to introduce us for a conversation.

We can’t create influenced referrals unless we are building our networks with both our target audience and their influencers.

This takes time and a constant set of activities of networking, engaging, and inviting these influencers into conversations.

These conversations must be focused on the influencers. Ask questions, listen, and learn about them, their roles, experiences, and anything else they are willing to share in order for us to get to know them better.

We also must be willing to help these influencers. Helping them in different ways is one of the tactics that create relationships with people who may be willing to help you. Maybe with a referral.

As you get to know these influencers and they get to know you more, in time you’ll uncover the opportunity to talk with these influencers and ask them if they could help you. You must ask if they are willing to do so.

Their positive reply is a statement not only to you but to them as well that they will help you, where relevant, appropriate and possible,  by introducing you to the person you want to get into a conversation with.

Once someone introduces you to your target audience it’s important that you return to the influencer and thank them for the introduction.

Organic referrals are truly fabulous things.

Influenced referrals are also fabulous things. And, you are more in control of the frequency and the results.

How often are you seeking influenced referrals?

Categories
LinkedIn

I don’t see the value of using LinkedIn

I hear this phrase often; “I do not see the benefits of LinkedIn.”

Often they include statements like these;

  • ‘I’ve been on LinkedIn for years.’
  • ‘All of my employees are on LinkedIn.’
  • ‘We have a company page on LinkedIn.’
  • ‘I have a big network of at least 200 people.’
  • ‘I accept every invite I get.’

For those who say they do not see value using LinkedIn, I never hear about their strategy or execution.

Recently I researched two companies on LinkedIn.

The first company focused on executive staffing, primarily for B2B companies, has 10 employees on LinkedIn.

Between all of the employees, there are nearly 17,000 connections.
The company page has about 1,900 followers.

Yet, the company page has no new content focused on their target audience.
The employees have no content or public engagement with their target audience.
Most of the employee’s LinkedIn Profiles are only basic.
Some of the profiles are even less than basic.

I am sure LinkedIn is not creating value for this company.

The second company I researched is a financial services company primarily serving B2C companies.

They have 9 employees listed on LinkedIn.
They don’t have a verified LinkedIn Company Page.
Their page is one of those created by LinkedIn years ago and has no useful information available to their target audience.

The employees, including the President, VP of Operations, VP of sales, and all of the salespeople have less than basic LinkedIn Profiles. None of the employees have any content or public engagement with their target audience.

I am not surprised that the leaders of this organization feel LinkedIn is of no value to their business at all.

LinkedIn is a business tool. You can’t get value from a business tool that is not being used appropriately. These business tools require a strategy and appropriate execution within relevant business processes.

Otherwise, the value of LinkedIn will be lackluster at best.

Does your business have a strategy for using LinkedIn as a business tool?

Do your employees invest time using LinkedIn with purpose focused on the business goals?

/Teddy

If you want to discover better wayst for your team to use LinkedIn as a business tool, let’s talk – (336) 283-6121