Recently someone asked me, what do you mean by “Lead with Give” and how does it help you grow your business.
I am very purposeful to focus my Lead with Give activities on my Most Important Viewers, i.e. my target audience. However, whenever possible I will use these philosophies and tactics with anyone in my LinkedIn Network.
I started developing this philosophy after studying Dale Carnegie’s book How to Win Friends and Influence People.
A few of Dale Carnegie’s principles that impacted me in a positive way, outlined in his book, are;
Principle #2 – Give honest, sincere appreciation. This is a form of giving that’s easily applied to LinkedIn. One way I do this is with my first message after we connect. I always thank my new connection for accepting my invite or sending me an invite to connect. I also use sincere appreciation after receiving endorsements, recommendations, and introductions.
Principle #4 – Become genuinely interested in the other person. In LinkedIn, this can be done by purposefully reviewing your new connection’s Profile, and/or asking them questions about themselves, their business role and/or their business in a phone call, coffee meeting and/or in a message. This is an easy way to give.
Principle #6 – Remember that a person’s name is to that person the sweetest and most important sound in any language. When you use someone’s name in the conversation, even in your messaging, it shows you care enough to address them properly. When you message on LinkedIn use their name. When you are in a phone or face-face conversation confirm the pronunciation of their name if you are even the slightest unsure. It’s a simple, but a purposeful way of giving.
Principle #7 – Be a good listener. Encourage others to talk about themselves. Encouraging your LinkedIn Connection to share about themselves, their role and their business show’s you care about them beyond simply a connection. This is easily done with your LinkedIn Connections in a phone conversation and or in person.
Principle #8 – Talk in terms of the other person’s interests. How do you feel when a LinkedIn Connection jumps into the conversation or messaging, all about themselves, before you even inquire about them or their business? It can be frustrating. Rather than be this person, start the conversation in context to your LinkedIn Connection and you’ll quickly get permission to talk about your self and/or your business. This is another simple way to give using LinkedIn.
Principle #9 – Make the other person feel important – and do it sincerely. Being attentive, listening to understand and asking your LinkedIn Connection open-ended questions is an easy way to make your LinkedIn connection feel important. Doing so can lead them to reciprocate as well.
I’ve also incorporated other tactics into my “Lead with Give” philosophy when using LinkedIn. Here are a few:
A – Pay attention to your target audience’s birthdays and their career pivots. Not everyone’s, just your Most Important Viewers. Send them a direct message, call them or send a card when appropriate. Most of your LinkedIn Connections will be appreciative of this.
B – Engage on your Most Important Viewers content where relevant. Those of us who share stuff on LinkedIn appreciate having our content Liked, Commented on and/or Shared forward.
C – Share content your LinkedIn Network will find useful and interesting. Not just about your business or products/services. When you bring content and/or a relevant conversation to LinkedIn, your Most Important Viewers will be appreciative.
D– Introduce your LinkedIn Network to each other when relevant and mutually beneficial. We all love to be introduced to others when we can find potential benefit from the introduction.
E– Invite your Most Important Viewers to lunch, coffee or after work networking events when appropriate. Moving the LinkedIn Connection to IRL (in real life) is a powerful way to network and give.
F– Alert your Most Important Viewers to the upcoming community and industry events. Especially when they can benefit from the events.
When you “Lead with Give” using LinkedIn, it develops trust, respect and even to some degree Like, from your LinkedIn Network. These relationship-building activities are what create new and uncover hidden opportunities for us.
Lead with Give as often as you can when using LinkedIn as a business tool. It can create great rewards and feels good to do as well.
I hope this article is helpful to you.