Who are you?
It’s hard for people to see you one way, but you’re really the other way, so it’s kind of like, ‘Who am I, who are you?’ Sometimes, I confuse even myself. ~ Nicole Polizzi
Our networks of people are broad, diverse and scattered around the country, if not the world. Often the people in our networks lose track of who we are and what we do.
In today’s world of change, new businesses, new philosophies, working as consultants across the continent and/or globe, it becomes more importantly to keep our networks informed of who we are and what we do.
Keeping our network informed helps us to find new business opportunities.
LinkedIn can play a role in this messaging. Here are Five tactics you can use to keep your network informed of Who are you and What you do:
#1 – Your LinkedIn Headline – use Keywords, not just your title
#2 – Your LinkedIn Summary & Experience Sections – tell the story of what you are doing for your business and how you help your clients.
#3 – Your Email Signature – forgo the Title for a Statement of What you Do.
#4 – Your First LinkedIn message to your new connections – thank them for the connection and tell them what you do.
#5 – The Content you share & Engage on – Only share & engage on content relevant to who you are and what you do. Do not engage on content relevant to a previous life.
Here is a YouTube Video where I further explain this idea of using LinkedIn to let your Network Know