What is your Strategy using LinkedIn?
Sound strategy starts with having the right goal. – Michael Porter
What is your goal using LinkedIn? What is your Strategy using LinkedIn?
Adding Rich Media, Images, Youtube Videos, InfoGraphics, PDFs, Presentations, etc can be a great way to help your LinkedIn Network and to present yourself as an authority in the industry you work in.
Creating meaningful value on LinkedIn requires three very deliberate steps:
Building a Keyword Rich LinkedIn Profile is only important if you want your LinkedIn Profile found in a LinkedIn, Google or even a Bing Search. I have proven that I can get my LinkedIn Profile first in the results of each of these search tools by creating a Keyword Rich LinkedIn Profile based on my Keywords.
LinkedIn published a cheat sheet on using Boolean Search functions a while back.