Categories
LinkedIn

Master Webinar & Virtual Presentation Tools NOW!

Virtual Communications

As we try to figure out how to navigate through this pandemic (#COVID-19) virtual communication tools will become very important for us and our customers/prospects/clients, etc.

A few I believe may be very important to master include:

And, I’m sure there are many other options for remote/virtual communications tools we could be using during this pandemic.

What are you doing now to become familiar with these tools?

Have you researched what your clients/prospects etc are using?

I love using Zoom for my webinars and global conversations. I use Skype, Slack, Evernote & Google Docs every day. Many of my clients use these tools as well.

Virtual conversations through these tools is not new. They may be tools you have not considered or thought you needed.

Here is an offer. If you want to experiment with these tools, let me know. I will gladly help any business who wants to start experimenting and then using these tools.

I wish you all the best as you navigate this pandemic

/Teddy

Categories
LinkedIn

How often should I engage on LinkedIn?

I get asked this question often and thought today would be a good day to answer this question here.

There is no single answer that fits everyone and/or every business or industry.

Typically my general answer is this:

Figure out the amount of time you can commit to engaging and sharing content on LinkedIn and stick to it. If you can’t sustain the activities, adjust your commitment and keep going. @TLBurriss

The magic of social engagement is sustaining the level of activity you decide to do for you.

A minimum amount I often encourage people to consider is 1 post and 1 comment on a relevant post each week. When you get good at navigating LinkedIn you’ll find this to be very easy to execute on and thus easy to sustain.

Once you get into this ‘groove’, take a look at these KPIs (Key Performance Indicators)

  • LinkedIn Profile Views.
  • Groth of your LinkedIn Network (with relevant connections).
  • Post engagement #s.
  • Phone calls, emails and/or LinkedIn Messages to discuss business.

You should never share and/or engage on LinkedIn just to do it. We have to have a purpose and goal for our actions. For me, my purpose is to develop my brand, drive profile views and ultimately get into conversations about business.

I’ve discovered that ramping up my activity of Engaging and sharing has a direct result on my brand development, profile views, and the ‘phone calls’. I do far more than most people, however LinkedIn is my home and business focus.

How much time are you investing in your LinkedIn engagement and posting? Is it creating value for you? Should you consider adjusting your investment of time and maybe the content type (a conversation for another day)

Categories
TLB Word of the Year

My Word of the Year – 2020

I started using a word of the year back in 2013. Below are my previous year words:

  • 2019 – Wondering
  • 2018 – Action
  • 2017 – Gratitude
  • 2016 – Purpose
  • 2015 – Focus
  • 2014 – Deliberate
  • 2013 – #NoLimit

I remember making strides each year, in many cases because of my word of the year.

In 2013 I broke into new markets, 2014 I worked harder at new goals, 2015 I started ignoring the wrong stuff, 2016 I became even clearer at my business purpose, 2017 I added more volunteer activities to my calendar, 2018 I kept moving forward and in 2019 I started looking at new ideas for my business.

For 2020 I know I need a word that will help me keep up the focus, momentum, and activities. I’ve been pondering two words.

Amplify & Growth

As I pondered these two words a big difference came to mind.

Amplify provides for the opportunity to decline as with volume control.

Growth makes me think of the big Redwood trees in California.

Purchased Deposit Photos

Growth is what we all want, at least in our professional lives, careers, businesses, and our relationships. Growth of our investments would be a great thing as well.

I want my skills to grow.

I want my networks to grow.

I want my relationships to grow.

I want our business opportunities to grow.

I want our investments to grow.

I want our business to grow.

I think Growth is a great Mantra, ie Word of the Year for 2020.

What do you think? Do you have a word of the year that guides you in your steps?

Categories
LinkedIn

2020 Top 10 Tips using LinkedIn as a business tool

2020 Top 10 Tips Using LinkedIn
TLB Original image

As I prepare for our January LinkedIn Mastermind Group, (more on this later) I also just wrapped up my 2020 Top 10 Tips using LinkedIn as a business tool.

As you have grown to expect, I share this information with my followers first.

Here are the youTube video and the LinkedIn Slideshare regarding these 2020 Top 10 Tips using LinkedIn as a business tool.

YouTube Video (13:20 minutes)

Slideshare PowerPoint (14 slides)

I’m preparing right now (12/08/19) for our end of January 2020 LinkedIn Mastermind Group. It will be bigger and better than all previous Mastermind groups.

We’ll have lots of great content including over 3-hours of live webinars.

If you want to consider an early entry option to this 6-week program, contact me.

/Teddy

Categories
LinkedIn

Social Selling vs Social Networking

Purchased Deposit Photos

Earlier today I responded to a LinkedIn post where the author basically said this:

“Yeah, I get the unspoken LinkedIn rule.
‘No selling too soon on LinkedIn via DM.’
But why? This is a business site.
It’s like we’re all at a singles bar trying to pretend we’re here only for the conversation.
Yeah, sure we are.
Do you want to sell me something? Go ahead. give it a shot!
You can even do it in the first DM you send me!
(By the way, I haven’t tried to sell anything on LinkedIn. Yet.)”

From a LinkedIn Post

Some of those who jumped into the conversation responded with “Yes, we should get to the sales messaging as quickly as possible.”

Some responded with “No, LinkedIn is not where you sell.”

My response went like this:

I think I understand your post, Steve.

Your idea may work for some who play the numbers game of connecting/selling, ie LinkedIn Cold-Calling, however, it doesn’t appeal to me.

For me, LinkedIn is primarily a research, branding & communications site.  Once I have done enough research and I am ready, I’ll call, email or LinkedIn message the right people & ask the right question(s). 

Maybe that question is “who should I send the invoice to?” or Maybe that question is, “when & where do you want to meet?”

It all depends on the results of the research, prior engagement and other activities that have occurred outside of LinkedIn.

I’m in this for the long journey. I don’t want to become ‘another guy who cold calls on LinkedIn.’

Again, this works for me, maybe not for others. Regarding your post, maybe LinkedIn cold calling works for others, it does not appeal to me.

Thanks for sparking an interesting conversation, even the bar scene tips others threw in here. (lol)

My comment to the post on LinkedIn

Now, I know that my ideas, philosophies, and tactics are not for everyone. However, I know that my processes work well for me.

This is why I teach my style, my tactics, steps, and best practices across the globe. I’m actually preparing to kick off my January 2020 LinkedIn Mastermind Group where I’ll share my philosophies, tactics, tips, tricks, hacks and many of my processes with others. Maybe you’ll want to join in. More info to come soon.

I like to refer to my use of LinkedIn as Social Networking, not Social Selling. For me, Social Networking is the foundation of Relationship Selling.

The phrase Social Selling is so twisted and misunderstood by so many people.

Do you prefer to do LinkedIn Cold-Calling? I’m still not a fan of any flavor of cold calling.

Or, do you prefer relationship sales? Yes, it’s a much longer journey, but this works for me.

Please share your thoughts in the comments.

/Teddy