Teddy Burriss Certification

Congratulations on the completion of the Burriss Consulting, Inc Using LinkedIn as a Business Tool Training & Coaching Program

Here is your Certification.

You can download the PDF version of the Certification and add it to your LinkedIn Profile under Certifications.

To add it to your LinkedIn Profile as a Certification, right click on the Red text above and copy the Link or URL. Go into LinkedIn and add the Certification and past the URL in the link

We look forward to seeing you excel using LinkedIn as a Business Tool


2021 Webinar Series

Begin getting serious using LinkedIn as a Business Tool on February 9, 2021.

Each month I will host a 1-hour session where we introduce sales professionals, sales leaders, business owners, and executives to the real power of being serious using LinkedIn as a Business Tool.

We will discuss:

  1. Why sales professionals should use LinkedIn as a Business Tool.
  2. The top LinkedIn KPIs and what actions can improve them and your business success.
  3. Why it’s important to focus on your target audience and their influencers.
  4. The real power of Social Conversations regarding your professional brand.
  5. How Social Research (prospecting) can amplify sales efforts.
  6. The importance of Social Listening to the right audience.

These sessions are for people who want to begin using LinkedIn as a Business Tool with purpose focused on their business goals.

We will host a session at 9:00 AM and 4:00 PM EST on the second Tuesday of each month in 2021.

Register on Eventbrite today to get your ticket.

If you have any questions about the event, please don’t hesitate to contact me – 336-283-6121 or email


My Word of the Year in 2021 – Breathe

My Word of the year for 2021 is Breathe.

The choice was sparked by numerous things that occurred in 2020 where I found breathing to be the most beneficial, if not the only appropriate action.

This included:

  • The Covid-19 Pandemic and all of the fear it created across the globe, including for me personally.
  • The 2020 Elections also caused me to think about breathing, the noun to the verb breathe.
  • Massive amounts of unemployment, financial crisis, including the impact all of this had on the stock market also caused me to use the word breathe.

Then I read the book Breath: The New Science of a Lost Art by James Nestor.  This really got me to think about the word breathe and how important it is in life, business, career, relationships, conflict resolution, negotiation and so many other aspects of life.

  • Breathe is a powerful tool that can resolve problems by fueling our minds for awesome thoughts and clearer perspectives.
  • Breathe can help us to listen better before responding, saving us from making mistakes caused by poor listening as we work to find quick responses.
  • Breathe flushes out the toxins created by negativity providing space for positivity.
  • Breathe allows our body to counter inner hate and allowing us clarity for the awesomeness of love.
  • Breathe heals the body from pain and illness.
  • Breathe is validation we are alive and a reminder to be grateful.
  • Breathe slowly is a style that enhances our lives and creates more happiness.
  • Breathe is the step needed to relax during conflict and periods of angst moving us towards resolution and a greater sense of calm.
  • Having our breath taken away by sights of wonderment, words of love & encouragement or immense happiness maximizes our lives.
  • When life throws us curve balls we don’t have control over, breathe is the only appropriate action.
  • Breathe is our most important life action. Never allow any other activity deter us from proper breathing.
  • When worry creeps into our minds, immediately take 10 breaths while influencing our mind to never worry about life situations we can’t correct or change.

It could be because I am sliding thru full adulthood, I’m realizing breath is not only a sustainer of life, but also the solution to so many things I’ve struggled with in the past. Regardless of why I am just now discovering this, I am grateful I have. Imagine if I had discovered the power of Breathe before I got to this stage of my life. I’m sure I could have handled life with much more grace and success.

Alas, I’m clearly a believer that “Take 10 slow & deep breathes” is the solution to so many problems.

In 2021 and beyond I am going to breathe more deliberately, especially when faced with challenges, or hard or grueling tasks. I will first breathe before attempting any other action.

I wish you long, steady, deep breathes in 2021 and beyond.

I found 99 quotes regarding Breathe that you may find interesting:

99 Awesome Quotes About Breathing (Respiratory Therapist Edition)

Welcome to 2021. Breathe and enjoy.

LinkedIn LinkedIn Network Sales Navigator

Organic vs Influenced Referrals

We all want referrals.

We spent countless hours networking in real life in the hopes more people will get to know us and what we do and will refer us to others.

We invest time on social networking, sharing, and engaging on LinkedIn with the same hope, someone will see us and our content and refer us to others.

Doing these steps routinely can create what I call organic referrals.
However, organic referrals alone are never enough.

However, we need to execute another process – Creating Influenced referrals.

Influenced referrals are purposefully asking the influencers of our target audience to introduce us for a conversation.

We can’t create influenced referrals unless we are building our networks with both our target audience and their influencers.

This takes time and a constant set of activities of networking, engaging, and inviting these influencers into conversations.

These conversations must be focused on the influencers. Ask questions, listen, and learn about them, their roles, experiences, and anything else they are willing to share in order for us to get to know them better.

We also must be willing to help these influencers. Helping them in different ways is one of the tactics that create relationships with people who may be willing to help you. Maybe with a referral.

As you get to know these influencers and they get to know you more, in time you’ll uncover the opportunity to talk with these influencers and ask them if they could help you. You must ask if they are willing to do so.

Their positive reply is a statement not only to you but to them as well that they will help you, where relevant, appropriate and possible,  by introducing you to the person you want to get into a conversation with.

Once someone introduces you to your target audience it’s important that you return to the influencer and thank them for the introduction.

Organic referrals are truly fabulous things.

Influenced referrals are also fabulous things. And, you are more in control of the frequency and the results.

How often are you seeking influenced referrals?


I don’t see the value of using LinkedIn

I hear this phrase often; “I do not see the benefits of LinkedIn.”

Often they include statements like these;

  • ‘I’ve been on LinkedIn for years.’
  • ‘All of my employees are on LinkedIn.’
  • ‘We have a company page on LinkedIn.’
  • ‘I have a big network of at least 200 people.’
  • ‘I accept every invite I get.’

For those who say they do not see value using LinkedIn, I never hear about their strategy or execution.

Recently I researched two companies on LinkedIn.

The first company focused on executive staffing, primarily for B2B companies, has 10 employees on LinkedIn.

Between all of the employees, there are nearly 17,000 connections.
The company page has about 1,900 followers.

Yet, the company page has no new content focused on their target audience.
The employees have no content or public engagement with their target audience.
Most of the employee’s LinkedIn Profiles are only basic.
Some of the profiles are even less than basic.

I am sure LinkedIn is not creating value for this company.

The second company I researched is a financial services company primarily serving B2C companies.

They have 9 employees listed on LinkedIn.
They don’t have a verified LinkedIn Company Page.
Their page is one of those created by LinkedIn years ago and has no useful information available to their target audience.

The employees, including the President, VP of Operations, VP of sales, and all of the salespeople have less than basic LinkedIn Profiles. None of the employees have any content or public engagement with their target audience.

I am not surprised that the leaders of this organization feel LinkedIn is of no value to their business at all.

LinkedIn is a business tool. You can’t get value from a business tool that is not being used appropriately. These business tools require a strategy and appropriate execution within relevant business processes.

Otherwise, the value of LinkedIn will be lackluster at best.

Does your business have a strategy for using LinkedIn as a business tool?

Do your employees invest time using LinkedIn with purpose focused on the business goals?


If you want to discover better wayst for your team to use LinkedIn as a business tool, let’s talk – (336) 283-6121