Teddy Burriss in Public

Top 10 Apps for Small Business Owners

We need business tools to create successful businesses. Using the best tools for you and your business is vital, otherwise, you are always trying to manage a business vs actually running your business.

In this article, I share the top 10 Apps I use in my business, the purpose of each and I’ll share what I spend on these apps.

For my consulting business, my business partner (wife) and I need these 11 business tools.

  1. Calendly
  2. Camtasia
  3. Dropbox
  4. Evernote
  5. Google Workspace
  6. LastPass
  7. LinkedIn
  8. Pixelmator Pro
  9. Quickbooks
  10. Text Expander
  11. Zoom is vital for scheduling with the people I work with. I use it for my 1:1 coaching, corporate training scheduling, networking meetings, and nearly every other meeting that needs to be scheduled with me. I have a 15-minute, 30-minute and 1-hour event. Every new meeting includes a Zoom meeting URL (if needed) and if the meeting is fee-based it includes a link to PayPal for the person to pay before finalizing the meeting with me.

Value – I do far less juggling and I never have to send email messages back & forth to decide on a date/time.

Cost – $120 per year is the video editing software I decided to use for my YouTube video production. I chose it first because it was inexpensive, however over the past 10+ years TechSmith has made Camtasia richer in features and functionality. I pay for the annual maintenance agreement which provides me free updates as well as access to a fabulous support team.

Value – A single interface for all of my YouTube Video production. The license allows installation on up to 2 devices, which I use.

Cost –   $179.88 per year ranks as one of my most important apps. If I lose my MacBook Pro and/or my MacBook Air computer, I do not lose any of my data. It also allows me access to all of my data from my iPad, my iPhone, and any other device I want to use. Anything that is not a Google Document in my Google Workspace account, is stored in Dropbox. I configure my account as an extension of my MacBook so I can easily save and access any files I have in Dropbox.

Value – Beyond an easy-to-use cloud-based storage system, it is a vital part of my disaster recovery plan.

Cost – $120 per year (+)

My Dropbox Affiliate Link – I started using Evernote for my coaching business in 2011. Over time I began using Evernote for my phone call notes, coaching sessions, meetings, presentation outlines, YouTube Video scripts, writing my books, and lots of other random note-taking tasks. I can upload documents into Evernote and I can take photos of content and upload those to the app via my iPhone. I have access to Evernote from all of my devices via either an app or a web browser. I also can share a note or a notebook externally with the people I am working with.

Value – I don’t have to think about where I saved my info.

Cost – $169.99 per year

Google Workspace – Beyond business email, which is important, Google Workspace provides Google Docs, Sheets, Slides, Forms, Google Calendar, Google Contacts, Google Voice and much more. This toolset is vital to our business automation and collaboration. Similar to the other tools I use, I can get to all of my Google Workspace content from my iPhone, iPad, Macbook Pro, Macbook Air, and any other device I want to use.

Value – I use this set of tools every single day and if I could not use them my business would grind to a halt.

Cost – $72 per year per user

My Google Workspace affiliate link – contact me for a discount code – I am not unusual, however, I have well over 250 entries in LastPass for the accounts I have to be able to access. Imagine managing that many passwords on paper or sticky notes. I can’t. I subscribed to LastPass in 2011 and installed it on all of my devices eliminating the typical challenges of password management while improving the security of all of my accounts with individual passwords and 2FA where possible.

Value – I no longer struggle remembering or managing passwords to all of my business and personal online accounts.

Cost – $36 per year

My LastPass affiliate Link – Networking is an important part of my business, as well as my life. Although since 2007 I have been teaching how to use LinkedIn as a Business Tool, it is an important business tool for me as well. I eventually moved to use LinkedIn Sales Navigator as well which is a very powerful prospecting tool.

Value – If you want to build a professional presence, a highly relevant Network, and a highly focused brand online, LinkedIn is an important component of this tactic, at least it has been for me and many of the people I know.

Cost – Free or $720 for LinkedIn Business Premium or $1200 for LinkedIn Sales Navigator

Pixelmator Pro – I am not a graphic artist, however, there I often have to create a simple graphic or adjust other images I have. I did not want to learn how to use the Adobe suite of tools or spend that much money. I originally used free Pixelmator and that was all I needed for a while. Eventually, I wanted just a little more functionality so I upgraded to Pixelmator Pro for most of my graphic work.

Value – a simple and inexpensive Macbook app that does way more than I need regarding graphic creation.

Cost – $49.99 download from the Apple Store.

Quickbooks Pro – I did not want to hire an accountant to do my billing, so my business partner took a class on using Quickbooks and after a few conversations with our accounting friend, she took on the challenge to manage our income and expenses through Quickbooks. I don’t get involved, but I get an A/R report every Friday and a P&L and a Balance Sheet every month that we discuss.

Value – an easy tool to manage our small business accounting data.

Cost – as low as $360 per year

Text Expander – OMG, this has been a great addition to my toolbox. It has saved me hours every week when I create short 3-character snippet codes that allow me to reduce keystrokes typing all types of information such as my website URL, email address, telephone number, LinkedIn Profile URL, other repetitive text, and even larger scripts I use in messaging and more.

Value – a great time saver and eliminator of typos in my repetitive text.

Cost – $39.96 per year

My discounted affiliate Link. – in 2017 I decided to start doing virtual 1:1 coaching. I also wanted to provide virtual meetings to support my in-person networking. I experimented with Google Chat, Cisco Webex, Microsoft Teams, and Zoom. I committed to Zoom and, although during the early days there were lots of problems, eventually Zoom became a big part of my business. I integrated it into my Calendly system and have minimized the use of the phone for a significant percentage of my virtual meetings. It has helped improve the results of these meetings and my relationship with the people I meet virtually.

Value – Zoom has become a powerful alternative to driving all over the country for meetings and networking.

Cost – Zoom Meeting – $159.84 per year

Other important tools,,, ChatGPT 4.0, Google Authenticator App, and

Lunch Conversations

Show # 195 – Our Final Lunch Show Hosted by Orielle Hope

Orielle Hope helped my friend Randy Wooden and me close out the Lunch Conversations with Randy & Teddy Show today.

I know I can speak for Randy as well when I say thanks to our audience, special guests, and sponsors who have been a blessing to serve over the past 195 weeks.

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Lunch Conversations

Show # 193 – Jessie Elmore with Habitat Davie

Jessie Elmore of Habitat for Humanity Davie County joined us today to discuss what is going on with Habitat in Davie County NC.

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Join us on Lunch Conversations with Randy & Teddy every Wednesday at 11:55 AM EST by registering on Zoom – Registration Link

We promise you will leave our shows with powerful ideas that can impact your life and business.


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Lunch Conversations

Show # 192 – Jason Thiel of Downtown WS Partnership

Jason Thiel of Downtown Winston-Salem Partnership joined us on the show today to talk about the history, present, and future of DWSP.

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Listen to the Podcast

Join us on Lunch Conversations with Randy & Teddy every Wednesday at 11:55 AM EST by registering on Zoom – Registration Link

We promise you will leave our shows with powerful ideas that can impact your life and business.


Here are our upcoming Special Guests.

Discover our prior shows on YouTube and Podcasts.

Humans Using LinkedIn

Humans Using LinkedIn Show #6

On today’s show, Jackie Joy joined me to discuss her ideas of ‘being yourself, talk as if you are in the same room, and Your messages must resonate with the other person.’

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Jackie is on the Selling from the Heart team.

I love these conversations and helping business professionals who want more out of their time using LinkedIn. If you want to learn more, let’s talk –

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