2014 Annual Email Message Statistics

Every year I send an annual message to my network. Each year the engagement increases as my message get’s simpler and simpler.

My Annual Message

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Last week I sent out my Annual Email Campaign. I have been sending this message for 7 years now.

Here are the statistics from this year’s message:

Last year the message went out to 5367 people.

This year the message went out to 7012 people. 30.65% increase.

I sent the message out in four different campaigns:

  • Thu Dec 11, 2014 01:30 pm – 33.4% Opens / 5.4% Clicks
  • Wed Dec 10, 2014 01:00 pm – 36.9% Opens / 3.2% Clicks
  • Tue Dec 09, 2014 08:00 am – 34.9% Opens / 3.5% Clicks
  • Mon Dec 08, 2014 08:00 am – 34.5% Opens / 2.8% Clicks

*According to MailChimp, these individual campaigns received more than twice the average Opens & Clicks.

This leads me to believe that Thursdays at 1:30pm are best for people clicking on links and Wednesday at 1pm is best for email opens.

The message was opened in the following countries:
This validates my proclamation of being World Renowned.

  • Argentina
  • Canada
  • Chile
  • China
  • India
  • Japan
  • Netherlands
  • Singapore
  • United Kingdom
  • United States

This year:

  • 368 (5.24%) email addresses kicked back as bad or undeliverable (Hard or Soft Bounces)
  • 119 (1.7%) of these email addresses came directly from LinkedIn.
  • 249 (3.55%) were from my personal contacts in Google Apps.

As of 12/15/14:

  • 51 (0.72%) people decided to click on Unsubscribe.
  • 160 (2.28%) new subscribers to my Burriss Consulting Social Media blog from this campaign.
  • 84 (1.2%) individual email replies came back from this message.

I love my network(s) and MailChimp.

Thank you.

I appreciate each of you.


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