Tag: LinkedIn

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LinkedIn

Top 10 LinkedIn Changes going into 2019

TLB Original image

Blink your eyes and LinkedIn will change.

Ok, maybe not that fast, but the application changes routinely and there is no expectation this will slow down. Actually, I expect significant changes throughout this year, some we will appreciate, some we won’t.

Here are 10 new changes you may not have noticed yet this year (2019):

#1 – LinkedIn Search results of LinkedIn Members who are ‘Connections of’ are limited to 1000, regardless of the filters you apply (or don’t).

LinkedIn says they are doing this to reduce server requirements from LinkedIn Searches.

#2 – The PYMK (People You May Know) has been redesigned into Recommendations for You.

This section of LinkedIn is still on your MyNetwork Page, below any pending invites. This section now includes People, Groups, COmpanies and Hashtags (Communities and content).

Teddy Burriss LinkedIn Recommendations for You Page

The content in these areas is displayed in a Gallery form, vs the older listing of People. More graphically appealing presentation.

#3 Group Navigation Column

LinkedIn Group NavigationWhen you are viewing any of your LinkedIn Groups, owned or just a member the left column of the LinkedIn page shows the Management button (if a manager) and your Recent as well as all LinkedIn Groups.

This makes LinkedIn Group engagement easier as you move in and out of numerous groups.

The top of the column has your LinkedIn Profile access.

The bottom of the column shows your Communities (Hashtags) and the Discovery button.

 

#4 & #5  – Email Address Privacy changes

There are two changes here.

LinkedIn Email Privacy

The first is you can make your email address visible to no one, your 1st level LinkedIn Connections, 1st & 2nd Level Connections or Anyone on LinkedIn. The default is your 1st level connections.

Email Address in LinkedIn Export

The second change is now when you export your LinkedIn Connections (alone or in the Data Archive function) you no longer get LinkedIn Member’s email addresses. LinkedIn Members have to opt-in to include their email address in this data. Only 3 of my clients opted-in to include their email address in this export.

#6 – Home Page Navigation Column

LinkedIn Home Page Nav

The left column on LinkedIn continues to change. Now you can see your entire Headline and the top three Analytics (per LinkedIn).

You also have your LinkedIn Company page access and basic analytics.

Below this is your LinkedIn Groups, most recent accessed and the entire list (via ‘show more’)

Lastly on the bottom of this navigation column are the #hashtags or LinkedIn Communities you are following.

This makes moving around LinkedIn just a little easier to do.

#7 – Group activity in your Newsfeed and Notifications

LinkedIn has committed to rejuvenating LinkedIn Groups. One task towards this goal is to include your LinkedIn Group activity in your LinkedIn Home Page Newsfeed as well as in your Notifications. Of course you could always turn this off, however, I encourage if you like the groups you are in, accept the notifications so you can engage in them.

#8 – LinkedIn Company Page Content Suggestions

LinkedIn Compay Page Mgmt

 

 

This is a rather interesting new feature of LinkedIn Company Pages. You can filter these content suggestions by Topics, Industry, Location, Function, Seniority, content from all LinkedIn Members, Page Followers, or your employees. This is a great way to find relevant and useful content for your Page followers, beyond your own content.

#9 – LinkedIn Communities

Followed HashtagsI’ve referenced #Hashtags and Communities a few times now. #Hashtags are getting new attention in LinkedIn in Posts, Articles, Company Page Posts, Comments, and even Group discussions.

I believe the term Communities is being replaced by Followed Hashtags.

If you want to be included in these topics, start using relevant #Hashtags in your posts.

I feel this functionality of LinkedIn may have some stickiness.

 

#10 – LinkedIn Search Home Page

LinkedIn Search PageIn their new theme to use gallery images, the LinkedIn Search page has three areas on it:

  1. My Connections
  2. People in my Company
  3. People who also went to the school I went to

I like the new gallery layout, easy access to their LinkedIn Profile, to send a message and see the first part of their headline and shared connections.

Pay attention to the changes occurring with LinkedIn. Some are an improvement, some may not be. However, understanding the changes and how to work with them can help you to be more efficient using LinkedIn as the application morphs.

Teddy

 

 

 

Categories
LinkedIn

Top 10 LinkedIn Wish List for 2019

Teddy Burris LinkedIn Wish List
Purchased Deposit Photos

As an unofficial Ambassador of LinkedIn, I publicly admit to you I have a Love & dislike relationship for the application. This is not so unusual and I’m sure I’m not the only one. However, I can’t do my business without this tool, regardless of the fact that my business is teaching people how to use this tool.

Here are 10 areas of LinkedIn, that if improved upon, my appreciation for this business tool would be far greater:

#1 – Merge LinkedIn InMails and Messages into a single page for Sales Navigator users.

It’s difficult sometimes to see all the messages from a lead, especially when we used LinkedIn to send messages to Members before we began engaging with them in Sales Navigator or if we use both LinkedIn and Sales Navigator to send messages to these leads now. A single screen of messaging for a lead would be a beautiful thing

#2 – LinkedIn Groups need to either be resurrected or shut down.

I know there’s a roadmap to resurrect LinkedIn Groups. However, this conversation started nearly a year ago and there have been no serious improvements in LinkedIn Groups for Group Members. I would prefer to see LinkedIn Groups survive and create a renewed environment for engagement, ideation, networking, and collaboration. Here’s a wild idea, maybe buy Slack and integrate it into LinkedIn instead.

#3 – Company Page Followers

Give us access to our Followers again. Let us see who they are and engage with them directly. Either via LinkedIn Messages or InMails. Let LinkedIn Members opt In or Out for this messaging. Most Importantly, let us see who our followers are again.

#4 – Add Block with Ignore or Accept on LinkedIn Invites.

Many of us who network purposefully will Ignore an invite and then either months or years later get a new invite from these LinkedIn Members. Today, once we Ignore an invite we can no longer message with those LinkedIn Members who have new pending invites to us. We need this changed. One way to do this is to add Block to the LinkedIn Network Manage All page like this (Accept | Ignore | Block). Put the responsibility back on the LinkedIn Members, rather than making a decision to block invites we Ignore. Give us the ability to engage when we want with our new pending connections.

#5 – Searching ‘Connections of’ needs to be improved.

Recently (1/2019) this function of LinkedIn Search has not been working as it should be. The number of search results of our 1st level connections via ‘Connections of’ is nowhere near complete, or even close to the purported  1000 result limit. The reduced search results are far too extreme to be a result of LinkedIn Member privacy setting functions. Even with Filtering, I have experienced search results that appear incomplete with no known reason.

#6 – Increased Engagement Features on Sales Navigator.

We can Like or Comment a lead’s content from Sales Navigator. However, there are no @Mentioning options at all when commenting. Furthermore, there are no Share functions. Both of these additions would help us engage with our leads at a higher level, which is important when nurturing the relationship with these LinkedIn Members from Sales Navigator.

#7 – Expanded LinkedIn Dashboard

The LinkedIn Dashboard that displays on our LinkedIn Profile page is useful. However adding other KPIs such as Network Size, Most engaging Post, Most engaged LinkedIn Member, Most connected Company, Most connected Role and/or Industry could give better insights into our actions on LinkedIn and help us make more informed decisions.

#8 – Add Region to Company Search

I know Sales Navigator is the LinkedIn tool we should be using for our prospecting. However, I never use LinkedIn Search for Companies because it’s only by name. Adding at least Region to this search page would give us some value in this search result page.

#9 – Data Export needs improvement.

I recently downloaded all of my content using the Data Archive Feature. It was by no means a Complete download of all of my data. There were no images and no videos from either Rich Media on my LinkedIn Profile or from Posts. It appeared to only include a few months of posts and none of my data from Sales Navigator was included.  I hope we can eventually download All of our Content, especially since the LinkedIn Terms of Services say this is our content.

#10 – Share the product roadmap with us.

At the very least it would be great if LinkedIn would give us alerts when they make permanent changes to the application. Not know why something that worked yesterday does not work today can be very frustrating for many LinkedIn Members. It would be a true sign of customer appreciation if we were given even a little warning of application changes. Heck, even a blog notice about the changes (beyond huge changes) would be nice.

Again, I have a strong Love/dislike relationship with LinkedIn. I truly enjoy working with the application and training others how to get value from this business tool.

I hope some of my Top 10 items on this wishlist were considered by LinkedIn.

Teddy

Categories
LinkedIn

12 LinkedIn Hacks of 2018

TLB Original image

I produced a video on this topic as well.  Video 12 LinkedIn Hacks of 2018

Hacks increase our performance, productivity and the results we achieve using LinkedIn. Here are 12 Hacks I use regularly that improve my performance and results.

#1 – Headline Hack


If you are an iPhone user you can increase the number of characters in your LinkedIn Headline to approximately 220. Write your headline in a text editor, check the spelling and grammar and send it to your iPhone (text or email message). Then open your LinkedIn Profile in the LinkedIn App and Copy/Paste this text into your headline.

Note – you can not edit/save your Top Card in a Web Browser (desktop) unless you reduce the headline back to 120 characters. You’ll need to repeat the copy/paste actions on your iPhone to recover the extended headline after editing on a desktop.

#2 – Manage your Invites from the Manage Invitations page.
There are two pages you can view incoming LinkedIn Invites. The initial My Network Page and the Manage Invitations Page.

Manage all of your invitations from the Manage Invitations Page because you can do so much more from that page. You can Right Click on the profile and view it in a new tab, Accept or Ignore the invitation and most importantly Reply to the invitation request, even if you are not connected. You can also manage your sent invites from this page where you can Withdraw invite that has been out there too long.

#3 – Saved Searches


Most LinkedIn Members can have 3 saved searches of people who meet predefined search criteria. The trick to accessing LinkedIn Saved Search is to put something in the search bar and click on People in the search results window. Once you create a great saved search you will get a weekly email from LinkedIn with a list of the new LinkedIn Members who meet the search criteria.

#4 – The Power of the Three Dots


The three dots (…) is where additional options are available on posts in the newsfeed, on LinkedIn Company Pages and in LinkedIn Groups.
The tree dots (…) are also used on LinkedIn Profiles of third degree LinkedIn Members. LinkedIn currently uses More on 1st & 2nd level connections. Check out the More or three dot (…) options.

#5 – Two-Step Verification


As with many social media or online accounts, hackers are looking for ways to hack or worse, hijack your LinkedIn Account. This is a serious problem and LinkedIn, as many other platforms have has implemented Two-Step Verification to help you protect your account. In order to set up this security option go to Two-Step Verification under Settings and Privacy. Each time you access your LinkedIn account from a different device, or after you flush your browser cache, the application will text an access code to your phone.

#6 – LinkedIn Message functions

On the LinkedIn Mobile App there are new messaging features. Beyond the basics of attaching an image or an app provided GIF, you can:
A) @Mention other LinkedIn Members in your message which puts an encrypted link to their LinkedIn Profile
B) Record up to a 60 second audio recording in the message.
C) Send an address via Map in the message.
The Mobile App also saves your message drafts in the event you move away from a message you started to another LinkedIn Message (this is not completely tested yet)

The desktop and Mobile App also let you Accept or Ignore invitations from the LinkedIn members who sent you an invite after you have messaged them. (See Hack #4)

#7 – Native Video

From the Mobile App you can capture video and post to either your LinkedIn Profile (from the LinkedIn Home Page) or to any LinkedIn Company Page you manage (via the new LinkedIn Company Page Admin view).

You can switch cameras while recording and add stickers before you post the video with your text. This is a neat way to share quick video stories with your network.

Be purposeful and focus your messages on your target audience.

#8 Your Dashboard
View your own LinkedIn Profile and directly below the top section (called Top Card) is Your Dashboard. This is a quick view of a few key LinkedIn Stats; Profile views, the last post views and the number of times you show in LinkedIn Searches. Each of these stats includes hyperlinks to even more analytical information. It’s worth viewing a few times a month and evaluating.

#9 – Right Click is your Friend

I love using Right Click from web pages I don’t want to lose while working. Also, browser performance when you’re working from a LinkedIn Search results page is better when you right click on a result (Profile or Company page) and Open in a New Tab. Doing so keeps your list in tack and lets you perform your process on the result and then simply hit the X on the browser tab and work the next result. I often open as many as 5 new tabs from the results page before I view/work the record in the new tab.

#10 – Animated Company Page Logo

Dang – It doesn’t show as a GIF

If you want to create a little sparkle on your LinkedIn Company Page and where your company logo is displayed, you can use a GIF as your logo. Too fast of a GIF may be overly annoying, however, I think it’s at least worth exploring.

Bonus #1 – Text Expander

Maybe, not a LinkedIn Hack, but a great tool.
This little app runs on Mac and PC and has improved my performance using LinkedIn significantly. It does not violate the LinkedIn Terms of Services, however, it does save a whole bunch of keystrokes. It saves me lots of time from the snippets I create for the many repeated phrases, sentences, URLs, contact information, etc. etc.
Get your license here – My Affiliate Link

Bonus #2 – WordCloud my LinkedIn Profile

Creating a word cloud of your LinkedIn Profile is a great way to visualize the overall message you are sharing based on your keywords.
There are lots of WordCloud tools available. I’ve been using www.wordart.com for some time now and find it to be easy, flexible, and quick at producing nice looking word clouds. I can also use them in my LinkedIn Posts, Articles, Instagram Posts, Facebook Posts, and Blog posts.

Bonus #3 – I want to help where and when I can.

If you want to get more out of your investment into LinkedIn and/or Sales Navigator maybe we need to talk.

I love to help people who want to master LinkedIn as a business tool and grow their business using LinkedIn.

336-283-6121 or Skype: TLBurriss

info@burrissconsulting.com

Here are a few ideas that may help you:

Get my Free Ebook gift and Follow my blog
Subscribe to my YouTube Channel for lots of videos on LinkedIn tips, tricks, best practices, hacks.
Follow me on Quora. Weekly I answer questions about LinkedIn.

Categories
LinkedIn

5 Ways to help others using LinkedIn

TLB Original image

I listened to a 30 minute YouTube video from Simon Sinek today. He got me thinking about what I am doing to grow my business.

He must have used the word “ME” a few dozen times in his speech as he worked to drive home a few important points to me. I feel I heard him loud and clear.

Continue reading “5 Ways to help others using LinkedIn”
Categories
LinkedIn Seminar

2019 – Year of Growing

I so much want to yell out loud, “Stop wasting time trying to use LinkedIn. Get help to Master it NOW, or just close your account.”

I know the value of using LinkedIn with purpose, focused on my business goals. I wish all of the 585, 691, 334 members (as of 12/21/18 11:20 AM EST) did as well.

Imagine the missed opportunities, the wasted time connecting, pushing out content, and trolling LinkedIn Groups and the newsfeed haphazardly trying to generate business, the wrong way.

When you don’t know how to integrate a business tool into your business processes, how to use it with intention and purpose, or you don’t understand the philosophies related to social networking, your efforts trying to use LinkedIn can be a waste of time.

For this reason, we are restarting our LinkedIn Seminars immediately. We held one on 12/19/18 and it was well attended by people who said this:

“Wow, I can see how I’ve been doing this wrong for so long.” DF

“I had no idea I could do that.” PP

“This is such an eye-opener for me.” DB

“This will be a great game changer for me.” MM

and my favorite

“Dang, I can’t wait to share this with my team.” SM

If you are located anywhere near Winston-Salem NC, we want you to stop wasting time trying to use LinkedIn and join us so we can help you master this business tool.

A new session every third Wednesday of the month – 8:00 AM EST at FlyWheel Coworking, 450 Design Ave, Winston-Salem, NC 27101

Register for LinkedIn Seminar

Join us if you want to become more successful focused on your business goals.

Register for LinkedIn Seminar