I spent the last few weeks interviewing business professionals about their use of LinkedIn and discovered lots of interesting perspectives.
I heard one very disturbing perspective from one of the business professionals:
“I use LinkedIn because my boss told me to. I don’t understand it and furthermore, I don’t have the time to use it. I share all of the company page posts. She’s happy, therefore, I’m happy too.”
Unfortunately, this lady and her bosses are meeting their own low expectations.
Unfortunately, they are missing the point and the potential opportunities they could benefit from.